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Position. Focus. Grow.

Maximize growth by connecting buyers to your unique value

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How clear is your value to the customers you serve?

"97% of messaging and content doesn’t move prospects through a buying journey."

Is your market strategy limiting your growth potential?

Most companies rely on a few growth levers while facing internal complexity of competing priorities, disparate data, disconnected channels, and urgent to-dos.

Despite this complexity, you strive every day to grow your business in the most efficient way possible.
How we help

Unify Your Go-to-Market Around Customer Value

Benefits of Real Growth Collective journey line
Tell an impactful story to broaden your influence and unlock new potential. Sharpen your GTM focus to connect with ideal customers and accelerate win rates. Unify all teams around a cohesive strategy to grow with focus.
Candice Mueller Real Growth Collective
Candice Mueller
Founder & Fractional Go-to-Market Advisor

About The Real Growth Collective

For over 20 years, I’ve helped companies define their unique strengths to deeply connect with customers and stand out in competitive markets.

At the Real Growth Collective, our approach begins with an in-depth understanding of your business and customers. We bridge your products & services to meet customer needs with a clear brand story while laying the foundation to execute cohesive marketing programs.

We are passionate about connecting your GTM strategy with data-driven execution. This approach accelerates customer acquisition while helping to uncover new growth potential.
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Our Services Are Tailored to The Unique Value That
You Bring to Customers

We empower you to become crystal clear in communicating your brand’s value, while executing cohesive marketing programs that build a catalyst for business growth.
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Focus Your Message & STratgy

GTM Positioning

Knowing your audience and how you solve their problems is the heart of successful marketing. We clarify your solution's unique strengths that meet the demands of the market. From there, we'll equip your teams with the positioning and GTM strategy for cohesive and results-oriented execution.
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TAILOR CAMPAIGNS TO BUYER NEEDS

Growth Marketing  

All too often, campaigns run tactically across channels with unclear measurement on how they contribute to growth. We'll audit existing campaigns to establish unified marketing programs which aligns all GTM functions with clear objectives & targets. Our services reorient marketing teams back to growth.
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GAIN REPEATABLE SUCCESS ACROSS SALES

Sales Prospecting

Sales teams often spend too much time searching for insights, content or resources to support their deals. We design clear sales motions supported by targeted prospecting collateral while empowering teams with tailored discovery and value-selling skills. Convert conversations to new deals and hit revenue targets faster.
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Understand & Adapt to INSIGHTS

Product Packaging & Pricing

Offer a seamless experience to how buyers adopt, use, and scale with your solutions. Eliminate friction and drive faster adoption with clear packaging aligned with customer needs- right from the start! Provide flexible upgrades so buyers can confidently grow with your solutions.
ACCELERATE GEN-AI ADOPTION

Gen-AI Empowerment

As a marketing leader, staying ahead of Generative AI is no easy task - from evaluating the right tools and empowering your team to leveraging them effectively.

We have you covered. Our Gen-AI expertise is exclusively centered on marketing and sales, so we support GTM teams in gaining the most value from these investments while helping you drive adoption and ensure governance. 
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Your Goals. Your Brand. Your Team.

Fractional Leadership & Advisory

We specialize in translating your strategic goals into world-class marketing performance, whether you have a small team just getting started or need to reorient established marketing practices.

Before allocating budgets or deploying tactics, we  define measurable marketing objectives. From there, we design integrated marketing campaigns to perform according to goals. When all channels and messaging are synchronized, your GTM strategy becomes more cohesive, and far more effective.
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Book a FREE 20-MIN call

How We Work with You

We work directly with your teams in a high-touch, highly transparent engagement focused on value creation. We offer flexible packages for all stages of growth, including:
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Project Focused

Best to support niche marketing needs and interim GTM programs such as:
  • Target ICP Development
  • Product Launches
  • Brand Storytelling & Sales Collateral
  • Full-Funnel Campaign Planning
  • Voice of Customer Programs
BOOK A 20 MINUTE CALL
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Retained Expertise

Best to support ongoing marketing programs and strategic GTM initiatives.
  • Marketing Strategy & Planning
  • Product Naming & Packaging
  • Organizational Design & Development
  • Buyer Journey Development
  • Ongoing Marketing Program Roll-Out
BOOK A 20 MINUTE CALL

FREE RESOURCE - FY25 Go-to-Market Guide

Check out our FY25 Go-to-Market Guide to learn the top considerations and best practices for developing your integrated sales and marketing plan.
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Testimonials

Christopher Dean
"In her role at Vlocity and Salesforce, Candice owned the successful GTM launch of our Media platform and her contributions drove consistent YoY growth across our Communications industry footprint."
Christopher Dean
GM Salesforce Communications & Media
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Arvindh
"Candice is one of those people who cares genuinely about her job, her contributions and the impact she is making. She is a consummate product marketer and I would hire her in a heartbeat."
Arvindh Balakrishnan
SVP Product Marketing, Oracle
Testimonial StarTestimonial StarTestimonial StarTestimonial StarTestimonial Star
Christopher Dean
"In her role at Vlocity and Salesforce, Candice owned the successful GTM launch of our Media platform and her contributions drove consistent YoY growth across our Communications industry footprint."
Christopher Dean
GM Salesforce Communications & Media
Testimonial StarTestimonial StarTestimonial StarTestimonial StarTestimonial Star
Arvindh
"Candice is one of those people who cares genuinely about her job, her contributions and the impact she is making. She is a consummate product marketer and I would hire her in a heartbeat."
Arvindh Balakrishnan
SVP Product Marketing, Oracle
Testimonial StarTestimonial StarTestimonial StarTestimonial StarTestimonial Star
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Let's discuss your GTM priorities.

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